The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond
Adjectives are how most luxury houses name their sizes. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: none of those words commits to anything you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue easier to read. The number attached to a model name gives the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 measures twelve. That one fact does more practical work than any amount of styling copy, and it runs through this explainer end to end.
The convention reaches well beyond the flagship. It reaches across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is intended literally. What follows is how far the rule extends, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, spelled out
The number in the name plus the word inches hands you the width of the bag. That is the entire system, and it is applied the row half moon bag consistently enough across the numbered families to be treated as a rule rather than a fluke. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply closes. A Small at one house can be roomier than a Medium at another, yet ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than estimation. It also explains how the brand can run four sizes of a single silhouette without confusing anybody.
| Model | The size number, as width | Published dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width by name; measurements not listed |
| Margaux Shoulder 12 | 12 in by the name | 14.75 x 9 x 5 in, the exception to the rule |
| Margaux 17 | 17 in | Given approximately as 17 x 12 x 9 in |
| India 10.00 | 10 in | Not published officially |
| India 12.00 | 12 in | Not listed officially |
| India 15.75 | 15.75 in | Not listed officially |
| Agnes 12 | 12 in | Width from the name only |
| Agnes 15 | 15 in | Width from the name; nothing further listed |
| Marlo 12 | 12 in | Width by name only |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive model; no official listing |
What the number will not tell you
One dimension of three is width, and the remaining two will not scale with it in any predictable way. Look at the two Soft Margaux sizes that have official figures behind them, since the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is not a straight scaling of the smaller one. What actually changes is the height, up by two inches, and the width, up by the same. In practice, stepping up a size delivers a taller opening and more length rather than a deeper bag. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference narrower than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number does not mention. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to make up the difference. The interior fittings also differ, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details dictate how a bag behaves day to day far more than an inch of width ever will. Use the number to place the bag on a scale, then read the specification to make sense of it.
The Margaux Shoulder 12, and where the rule bends
A single current model breaks the pattern, and it deserves to be said clearly rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand lists its dimensions as 14.75 x 9 x 5 in. Name width and specification width part company here, so on this model the number functions as a family size rather than a literal external measurement. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. Generalise the lesson, then, and use the number as a starting point before confirming against published dimensions and committing. Where a listing carries no dimensions at all, read the number as a guide rather than a measurement.
What each width actually holds
Most guides skip the step that matters, which is translating inches into daily use. A bag under ten inches wide is a phone, cardholder, keys and lipstick proposition, which is the province of the Sofia 8.75 and of the small clutches. Ten inches is the classic small day bag, room enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. A working width is fourteen to fifteen inches, the point at which documents and a tablet stop being a squeeze. At seventeen inches, as on the Margaux 17, you are into weekend and travel country rather than everyday use.
- 8.75 to 10 in: evenings, errands and anything where the bag should disappear.
- 12 in: the line’s most versatile width and the one most buyers settle on.
- 14 to 15 in: work, the commute and days when you carry other people’s things as well.
- 17 in: travel and overnight use, where soft structure counts as a feature rather than a compromise.
Price follows width, though material moves faster
The two track each other, size and price, though less sharply than you might assume. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a much larger step for the same two inches. Material moves in bigger jumps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the weightier financial decision and width the bigger practical one.
The bags that carry no number
A good deal of the line sits outside this system, and mixing the two conventions is where the confusion starts. The Park Tote family relies on words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without any size marker. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. The N/S and E/W prefixes are shorthand for orientation, typically read as north-south for taller shapes and east-west for wider ones.
Turning inches into a choice
A literal sizing system pays off because you can test it before you buy. Measure a bag you already own and like, and compare its width against the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement implies. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one earns its place. That trade-off, rather than the number itself, is the real choice in front of you when you buy row handbags in a numbered family.
